Evidence Through Market Cycles
From the three-factor model to momentum and profitability, evidence suggests certain factors historically delivered excess returns net of risk. Yet returns arrived unevenly, demanding patience and diversification. Traditional indexing, conversely, delivers the market return reliably, with minimal costs and fewer decision frictions.
Evidence Through Market Cycles
Value and small size often led after bubbles burst, while quality and low volatility cushioned drawdowns in rocky periods. Yet the 2010s humbled value tilts as growth dominated. Traditional indexing marched on, rewarding steadfastness. Your tolerance for multi-year underperformance should guide your chosen path.